Your central hub for approved materials, campaign assets, and guidance that support consistent, responsible communication around blood health awareness.
This space is created exclusively for partner laboratories and institutions to access approved materials, campaign assets, and guidance that support consistent, responsible communication around blood health awareness.
The Media Center ensures that all partners communicate with one clear voice, aligned with preventive care principles, Vision 2030, and public trust.
Access official Healthier Blood branding and messaging
Support national blood health awareness efforts
Participate in coordinated campaigns such as Blood Health Day – April 7
Communicate responsibly using non-clinical, preventive language
All materials provided here are designed for public awareness, not diagnosis or treatment claims.
Essential materials to explain the initiative clearly and consistently
Use these materials to explain the initiative:
Approved explanations for public use:
These materials help partners educate patients without creating confusion or concern.
A standalone, nationally owned awareness moment led by partner laboratories.
Note: Partners are encouraged to align their communications around April 7 to amplify national impact.
Current and upcoming Healthier Blood campaigns
Ensure your laboratory appears correctly in searches
Protect public trust with consistent communication
Approved language samples are provided in the downloadable guidelines.
For partners engaging with media
Initiative description for press use
Standard company description
Approved quotes when applicable
Press-ready images and graphics
These materials ensure consistent and accurate representation of Healthier Blood.
Stay informed with the latest news
This section will be updated with:
Partners are encouraged to check this page regularly for updates.
For questions, approvals, or support related to campaign usage, please contact the Healthier Blood team.
Together, we can ensure blood health awareness is communicated clearly, responsibly, and at scale.